About Lower Impact
Thanks to you making more sustainable shopping choices, the growing Princess Polly Lower Impact range now accounts for 30% of new arrivals. By 2030, 100% of our range will be made from Lower Impact materials.
HIGHLIGHTS
30%
(and growing!) of our new arrivals are made from lower impact materials
30%
(and growing!) of our new arrivals are made from lower impact materials
AT LEAST 60%
Of our range will be Lower Impact by 2025
AT LEAST 60%
Of our range will be Lower Impact by 2025
DEMAND FASHION
We only manufacture based on customer demand
DEMAND FASHION
We only manufacture based on customer demand
OUR SUSTAINABLE FUTURE
We’re making on-trend fashion more sustainable and accessible to everyone by transitioning our products to be made with lower environmental impact.
In fact, it’s our mission to fully transition to quality, lower impact materials for all of our products, while producing on-trend, high quality garments at accessible prices.
We’ve made good progress so far, currently 30% of our new arrivals are sustainably made using lower impact materials (defined as 30% of all new styles in the last month). We’re committed to making more progress, so that by 2030, 100% of our range will be made from Lower Impact materials.
DEMANd FASHION
At Princess Polly, we have pioneered a new fashion manufacturing model that we call Demand Fashion.
Typically the fashion industry has ordered products 6-12 months in advance, without knowing what will sell and how much inventory to keep, leading to unwanted, wasted stock.
With our close factory relationships we are able to produce products with a short lead time of 3-6 weeks. This allows us to manufacture our products in small quantities based on customer demand, and avoid the environmental burden of overproduction. We aim to use our Demand Fashion model, combined with lower impact, more sustainable materials to produce a better overall environmental outcome.
LOWER IMPACT
Our Lower Impact range is created using materials that (you guessed it) have a lower environmental impact. On average, each item is created with 80% lower impact materials, but all items in this range must consist of at least 50%. Not just any item can wear the tick of approval!
Lower impact materials guide
What are these materials and why are they lower impact?
| Materials | Verification | Benefits |
|---|---|---|
ORGANIC Organic cotton | All of our organic materials are certified to the Global Organic Textile Standard and Organic Content Standard | Grown using less water and without the use of harmful pesticides, herbicides and fertilizers |
RECLAIMED Recycled cotton | All of our reclaimed materials are certified to the Global Recycled Standard and Recycling Content Standard | Reuse existing fabrics and plastics to prevent unnecessary waste to landfill and give used materials a second life |
WATER-BASED Water-based PU | All water-based materials are tested for chemical compliance | Created using only water-based solvents that are kinder to our planet |
FOREST LENZING™ ECOVERO™ | All forest friendly materials meet the verification requirements of LENZING™ and Birla Cellulose™ | Made from wood using innovative technologies that preserve natural resources |
Our sustainability roadmap
What we’ve achieved so far:
- 30% of our new arrivals are made with lower impact materials
- Launched our Lower Impact Material Guidelines
- Introduced Linen 365, Soft Fit Luxe & Dream Fleece; Lower environmental impact collections all designed to be capsule wardrobe staples
By 2025, we are committed to:
- Expanding Princess Polly’s Lower Impact Fabric Market, our game-changing initiative to improve the availability of preferred materials
By 2030, we are committed to:
- Having 100% of our products made from Lower Impact materials