Welcome to the Earth Club
So, what’s Princess Polly Earth Club all about?
Princess Polly Earth Club is our mission. We believe the whole fashion industry needs to do better. We created Earth Club as we want to play a big part in the movement for lasting change in our industry to put people, the planet and community first.
In 2021, we became a participant of the United Nations Global Compact, and aligned our Earth Club mission with the United Nations Sustainable Development Goals (SDGs). The Sustainable Development Goals help us to centralize the most important issues facing our world - we have identified 9 of 17 Sustainable Development Goals which we can best contribute to. Look for the icons within each impact area to see which Goals our work focuses on.
We are devoted to making continual progress towards our commitments and being transparent along the way. Earth Club is your go-to resource to keep up to date on all of the initiatives and programs we’re working on. Because doing good is more than a mood!
PRINCESS POLLY EARTH CLUB IS FOCUSED ACROSS FOUR IMPACT AREAS:
Ensuring that each person that works to make our products is safe, respected, and their human rights are protected.
Designing products that put people, animals and the planet first.
Improving the environmental impact of our packaging, business operations and factories to meet the needs of the planet.
Creating a diverse and inclusive business where everyone belongs and supporting causes that improve lives and communities.
You can check out what we’ve been up to over the last 12 months in our 2020 Sustainability Snapshot here.
Our Primary COMMITMENTS:
WE ARE DEVOTED TO MAKING CONTINUAL PROGRESS TOWARDS OUR COMMITMENTS AND BEING TRANSPARENT BY PUBLISHING A YEARLY SNAPSHOT OF OUR PROGRESS.
Today, Princess Polly uses six main materials in all our products; polyester, cotton, viscose, metals, nylon and acrylic. We are committed to working with our supply chain to source lower-impact alternatives for each of these materials, and to certify our main factories to create lower-impact products.
In March 2021 we released our first Princess Polly Earth Club Edit made from lower-impact materials, including organically grown cotton and recycled polyurethane. We’re excited to continue using additional lower-impact and certified materials in our products going forward.
We are only at the start of this commitment; however, in 2021, we will release our Princess Polly Earth Club Material Guidelines with more detail on exactly which materials we define as more sustainable, how we will track this target, and our progress to date. We are aiming to have over 20% of our products made with lower-impact materials by 2022, 60% by 2025, and 100% before 2030.
You can read more about how we are creating sustainable & conscious products here.
We are serious about circularity. For us, circular fashion is all about creating smartly designed and great quality products in line with demand, helping you take care and keep them for longer, and providing you all the right resources to give them a second life when it’s time to say goodbye.
We’re proud that our garments are made from high quality materials – which means that with a bit of TLC, your favorite Princess Polly pieces can last season after season. Our Care Guide is a first step in giving you all the right resources to keep your fav pieces looking fresh and fab (and the planet will thank you, too!).
When you no longer wear your items, this doesn’t have to be the end of the story either. We’re committed to educating our customers on the best options to give these pieces another life: it may be with a new owner, by reselling or donating, or by recycling the materials to turn them into something new. We’ll do our part to make this as easy as possible, and with the help of partners, will enable collection channels for used or damaged items in our largest markets by 2023.
You can read more about our approach to circular fashion here.
We are committed to improving the environmental impact of our packaging, business operations and factories to meet the needs of the planet. Our big goal is zero: zero net carbon emissions and zero waste to landfill.
When it comes to carbon, we will measure our impact, significantly reduce our emissions and offset the remainder to achieve zero net emissions, known as carbon neutrality. We’re already offsetting all emissions produced by our deliveries meaning the carbon impact of your order's journey to you – no matter where it’s come from in the world – is exactly zero.
In 2021, we are bringing in experts to calculate our carbon baseline. This means we’ll know exactly what our carbon emissions were in 2020, and we will reduce this by a minimum of 30% by 2030. This is part of our commitment as a participant in the United Nations Fashion Industry Charter for Climate Action.
We’re already offsetting all emissions produced by our deliveries, meaning the carbon impact of your parcel’s journey to you – no matter where it’s come from in the world – is exactly zero. We’re committed to making sure our global offices and warehouses are carbon neutral by 2023, but we won’t stop there - we’re targeting net zero emissions from our entire supply chain before 2030.
Not only will our offices and warehouses be carbon neutral, but these spaces will also send zero waste to landfill by 2025. This means we will avoid, reuse, recycle or compost all waste generated at each site. Today, in our Australian warehouse, we already recycle just under half of the waste we generate by weight, and aim to add an additional four recycling and composting streams by July 2021. We are implementing a similar practice in our new USA warehouse as well.
And don’t think we’ve forgotten about our products either. We won’t let any of our returns end up in landfill, and are committed to reselling, donating or recycling 100% of our returned product. To learn more about how we are helping customers to do the same, see our previous commitment on Promoting Circularity.
You can read more about our plan to tread lighter here.
We believe that diversity is beautiful and improving our representation and inclusiveness is imperative. This work is vital in creating the kind of change we want to see within our culture and industry, and in the world.
We’re committed to making sure every Polly customer can see themselves represented in our marketing, find the right product that meets their needs and see Princess Polly advocating for the causes they believe in. To start, by 2022 we will extend the size range of our products from sizes 4-22.
When it comes to our team, in 2020, we completed our first Current State Assessment, to identify the strengths, opportunities and any barriers to inclusion that may exist within Princess Polly’s culture. Based on the insights from the Assessment, we will build a Diversity, Inclusion & Belonging strategy that is tailored to address those specific gaps.
In the coming months, we are turning our attention to preparing and educating our teams and leaders. All leaders have already participated in inclusive leadership training and our teams will participate in training on inclusive workplaces and implicit bias in 2021. We’re also in the process of forming a Diversity, Inclusion & Belonging advisory council, which will help us over the next few years to continue creating amazing staff experiences, map out employment pathways, and improve employee representation throughout our business.
You can read more about our work on Diversity, Inclusion and Belonging here.
When it comes to our local and global communities, we are committed to assisting, advocating for and giving a voice to the causes we care about. Launching in 2021, the Princess Polly Society is our program for partnering with charities that promote mental health, body positivity and wellness for individuals and communities, that provide opportunities centred on equality, or that protect and care for local environments.
A core part of these partnerships is helping our selected charities to reach their goals through funding. That’s why we are committed to donating at least USD$500,000 every year to projects that support our three pillars (mind & body, equality and environment), and creating opportunities for our customers to donate and get involved too.
We truly believe in the work our first Princess Polly Society partners, Butterfly Foundation and The Loveland Foundation, are achieving and in 2020 already donated USD$50,000 to each. We will be using our platform to advocate for their work to our Polly community, and enabling you to support them directly by making a $1 donation when you checkout.
You can read more about Princess Polly Society here.